![]() ![]() LEGO Explore introduces four universes each supporting a certain step in children’s development: Explore Being Me – Discovering who I am and what I can do, Explore Together – Learning to share and interact with others, Explore Imagination – Expressing my personality and creativity and Explore Logic – Understanding how things work. With the introduction of the Explore name, the DUPLO name and logo are removed from the products. The products are launched in 2002 under the name LEGO Explore. In close collaboration with experts in child development the LEGO Group in 2001 creates a new discovery system, using LEGO DUPLO elements, to help parents understand the various development steps toddlers go through and what type of play would benefit this development. In 1968 LEGO DUPLO bricks are tested on the Swedish market, and after a few adjustments the brick is launched globally in 1969. The new construction method of combining large and small elements is patented in 1967. The new brick is called DUPLO deriving from the Latin word for “double” because of the brick’s 2:1 scale being twice the size of a standard LEGO brick on all dimensions. Many variations of a 2:1 brick are made, and eventually a solution is created by hollowing out the studs on the brick, making it possible to plug the tubes of a standard LEGO brick into the hollow studs. By making sure that all LEGO elements, old or new, are compatible, the company can prolong the life of and add value to existing LEGO bricks – and instead of users discarding their old bricks when they buy a new LEGO set, they add value to the bricks they already have.įor a large brick to become part of the LEGO System, it must be capable of interlocking with the standard LEGO brick. The key to the LEGO System is to ensure consistency and product longevity. The company wants to develop a large brick that fits the LEGO System in Play. In addition to the 3:1 brick, experiments are also conducted with bricks on a scale of 2:1.
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